BobbySue's Nuts is small company based out of New York and Seattle that started off with Barb Kobren making a batch of her family's recipe of mixed nuts in order to help provide funding for providing more animal shelters. Today, the company has now expanded and their brand is now seen on shelves in retail giants like Nordstrom, in grocery stores, and even served on airlines that fly across country. Part of their proceeds go to ASPCA.
BobbySue's Nuts wanted to be seen as a fun and premium brand, and that's what was delivered. I worked with another designer to create a great logo, brand, and package design that works with the growing expansion of flavors they are making, using bold colors and type choices to elevate and their existing packaging and bring the bags to life. I also created these cute and amusing characters to be used across all bags and to represent each flavor. I hope you get a kick out of these as much as I do.
